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Premium listings increase click rate by more than 11x

06-Nov-2012 --- Detailed analysis shows the high value of paid-for listings within the new UK-Funerals directory.

Lewisham in London was the first area to attract Premium and Enhanced listings on UK-Funerals' new site, providing an opportunity for the company to analyse their effectiveness compared to the Basic free listings. Two months after going live, the first results are in!

Listing Type

Total Share of Clicks

No. of Listings

Average Share of Clicks

Improvement over Basic

Premium

53.5%

2

26.8%

11.5X

Enhanced

18.5%

1

18.5%

7.9X

Basic

28.0%

12

2.3%


Source: Web data collected from 1/9/12 to 31/10/12.


Key Conclusions

  1. Premium listings attracted more than 11x as many clicks as Basic listings
  2. For Enhanced listings, the improvement was approximately 8x
  3. The Steven Mears Group, responsible for the 3 paid-for listings, secured 72% of all clicks obtained over the two month period
  4. The highest of the Basic listings (#4 Constable & Toop) appeared “above the fold” (meaning the user did not need to scroll down), and attracted significantly more clicks than other Basic listings appearing further down

Choosing Paid-for Listings

The three paid-for listings above (2 x Premium; 1 x Enhanced) cost the Steven Mears Group just £395 for 12 months. 

“We are thrilled with the results. We have only been live for two months and we have already made a return on our investment. Plus, the inclusion of links from this well recognised and trusted site helps to improve our SEO rankings”, said Steven Mears, Managing Director, The Steven Mears Funeral Group

The different types of UK-Funerals listings are compared here.

Choosing a paid-for listing is easy through the UK-Funerals Admin Portal. Simply log-in to your account and upgrade an existing listing or create a new one. You can pay online or request an invoice.

If you are yet to register for an Admin account, please click here.

Methodology

  • Every month, UK-Funerals welcomes more than 25,000 unique visitors to our directory, most of whom choose to search for a Funeral Director. 
  • Our uniquely simple yet carefully constructed interface allows visitors to locate their local companies within 3 clicks and no typing. 
  • All telephone numbers and contact details are initially hidden. This allows us to count the number of times a user clicks to reveal the number. The above analysis is based upon this data.
 
   

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