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Dearly Departed Animal Shaped Coffins Exhibition

28-Sep-2012 ---

Dearly Departed Opening Evening

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On Thursday evening in the presence of Mr Steve Pearce National President of the NAFD, Molly Russell's 'Dearly Departed' was opened to the public.

Featuring life sized animal shaped coffins made by JC Atkinson 'Dearly Departed' is a fascinating exhibition that really captures Molly's take on funerals and her journey to understanding her own fears and phobias of death.

The opening evening was held in London with in excess of 200 people visiting during the evening.

One visitor commented that "... I thought it was tremendous to see both the imagination and the theatre created around an abstract take on your product and market, it is so difficult to find mechanics that engage and bring to life some categories..."

Part of the reason we undertook this project was to attempt to engage with the general public and showcase the funeral industry in such a way as to break down barriers and enable people to discuss funerals and death in such a way that is not scary or upsetting.

Having the coffins shaped like animals allowed people to get really close and 'hands on' with them, which for many, may have been the first time they had seen or touched a coffin in real life.

By working with Molly on this project we hope that we have been successful in opening up communication between the funeral industry and the wider public.







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'Dearly Departed ' runs until the 4th October: Click here for opening times and information on the events location


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